The impacty of effective innovation activity and efficient use of patents on the buisiness performance of high-tech companies

[M. D. Jovanović]

253, P-28 listova

Biografija autora: list [P-29]. Bibliografija: list. 242-253.

Intellectual Capital Management, Business Performance Management

In the conditions that characterize modern business, innovation activity is the basis on which a competitive advantage is built and maintained on the market an d business success is created Companies have significant invest ment in research and development activities with the aim of acquiring the appropriate knowledge t hat is the basis of innovation. It is considered that research and development activities are key to ensuring technological potential, and therefore innovation and economic growth. Company inventions that are the out put of investments in research and development can be subject to patenting in order to achieve and maximize business success. Patents, as a form of intellectual property, represent a strategic tool f or achieving numerous complex multidimensional business goals. The purpose of the doctoral dissertation is to identify the importance and role of innovative and patent activity of companies in modern business conditions. Also, the purpose of the dissertati on is to investigate the impact of innovation activity on patent activity, as well as patent activity on the business performance of companies. In the theoretical part of the doctoral dissertation, the determinants and key factors that influence the innova tion activity of the company and the design and management of the company's innovation portfolio in conditions of global competition are identified. Contemporary trends in the process of product innovation development, which significantly dictate the pace and manner of carrying out the company's innovative activities, are reviewed. Open innovation as a modern innovation policy and company strategy was analyzed. The role and importance of intellectual property in the process of developing a company's new pro duct, as well as in the process of the company's open innovation activity, is reviewed. An analysis of the patent as an element of intellectual property and resources of the company from the legal, technical and business aspects was carried out. The importance of innovation and patent activity for the business success of the company was identified and the impact of innovation activity on patent activity was analyzed, as well as the impact of patent activity on the business performance of the company by systematizing the research results of other authors. In the part of the doctoral dissertation where the empirical research was presented, a conceptual framework was created for researching the impact of innovation activity on patent activity and patent activity on the business performance of high-tech companies that are on the list of “The top 50 PCTapplicants”of the World Intellectual Property Organization.The results of the statistical analysis indicate the following conclusions: 1. Greater investment in research and development leads to an increase in the intensity of investment in research and development, but not to an increase in the return on investment in research and development;2. Higher investment in research and development leads to an increase in thenumber of grantedpatents and the number of published PCT applications, and an increase in the intensity of investment in research and development leads to an increase in the number of grantedpatents, but not to an increase in the number of published PCT applications. Also, an increase in the return on investment in research and developmentdoes not lead to an increase in the mentioned indicators of patent activity; 3. Higher value of the indicator of the number of grantedpatents does not lead to anincrease infour different variants of the patent quality indicator(1-4); 4. Higher number of grantedpatents does not lead to an increase in the indicator of inventive base 1; 5. Higher number of grantedpatents doesnot lead to an increase in the patent effectivenessindicator; 6. Higher number of published PCT applications does not lead to an increase in four different variants of patent application quality indicators (1-4); 7.Higher number of published PCT applications does not lead to an increase inthe second variant of the inventive base indicator (2); 8. Higher number of published PCT applications does not lead to an increase in the patent effectivenessindicator; 9. Higher number of grantedpatents leads to higher revenues from sales; 10. A higher number of grantedpatents leads to higher profits;11. A higher number of grantedpatents does not lead to a higher return on assets; 12. Higher number of grantedpatents leads to a higher value of the indicators of market value and indebtedness; 13. Higher number of published PCT applications leads to higher revenues from sales;14. Higher number of published PCT applications leads to a higher profit; 15. Higher number of published PCT applications does not lead to a higher return on assets; 16. Higher number of published PCT applications leads to a higher value of the indicatorsof market value and indebtedness; 17. Higher value of four different variants of the patent quality indicator (1-4), four different variants of the patent applications quality indicator (1-4) and two different variants of the inventive base indicator (1-2) leads to a higher value of intellectual capital, but a higher value of the indicator the effectiveness of patents does not lead to greater intellectual capital. Through theoretical and empirical research, results were obtained, the integration of which defined the implications for managers of high-tech companies in the research and development department, managers who are responsible for managing intellectual property, as well asmanagement of business units and companies in order to achieve long-term and continuous growth of business performance companies.

inovacija, patenti, intelektualni kapital, intelektualna svojina, poslovne performanse, visokotehološka preduzeća

innovation, patents, intellectual capital, intellectual property, business performance, high tech enterprises

347.77:65.015.25(043.3) 330.341.1:65.015.25(043.3)

S 190

Tekst