Title
Franšizing kao strategija internacionalizacije malih i srednjih preduzeća
Creator
Stanković, Milica S. 1988-
Copyright date
2016
Object Links
Select license
Autorstvo-Nekomercijalno-Bez prerade 3.0 Srbija (CC BY-NC-ND 3.0)
License description
Dozvoljavate samo preuzimanje i distribuciju dela, ako/dok se pravilno naznačava ime autora, bez ikakvih promena dela i bez prava komercijalnog korišćenja dela. Ova licenca je najstroža CC licenca. Osnovni opis Licence: http://creativecommons.org/licenses/by-nc-nd/3.0/rs/deed.sr_LATN. Sadržaj ugovora u celini: http://creativecommons.org/licenses/by-nc-nd/3.0/rs/legalcode.sr-Latn
Language
Serbian
Cobiss-ID
Theses Type
Doktorska disertacija
description
Datum odbrane: 15.06.2017.
Other responsibilities
mentor
Stefanović, Suzana
član komisije
Milovanović, Goran
član komisije
Paunović, Blagoje
Academic Expertise
Društveno-humanističke nauke
University
Univerzitet u Nišu
Faculty
Ekonomski fakultet
Group
Katedra za nacionalnu ekonomiju i finansije
Alternative title
Franchising as a strategy of internationalization of small and medium enterprises
Publisher
[М. S. Stanković]
Format
[29], 359, 40 "P" listova
description
Biografija [autora]: list [P-41]
description
Production strategies of networked enterprises
Abstract (en)
The internationalization is an important strategy for small and
medium enterprises (SMEs) that want to expand their business in
foreign markets. Franchising, as a strategy of internationalization of
SMEs, is still insufficiently researched topic, especially in the
Republic of Serbia. Therefore, the main aim of the research is
ТНОntТПТМatТon oП tСО sТtuatТon anН opportunТtТОs Пor SMEs’
internationalization and the implementation of franchising as one of
the internationalization strategies.
After defining the theoretical framework, the empirical research was
conducted, with the aim of contributing to the understanding and
encouragement of franchising as the strategy of internationalization of
SMEs in the Republic of Serbia. The empirical verification of defined
hypothesis was performed by statistical analysis of primary data
collected through on-line questionnaires. The implementation period
of the field research was from May to July 2016. The research was
focused on franchise SMEs in the Republic of Serbia. The realization
of sample was 32 franchise SMEs. Hypothesis testing was conducted
using a set of statistical methods.
The research results indicate that franchise SMEs in the Republic of
Serbia implement franchising less frequent than other
internationalization strategies. In addition, the results show that
internal and external factors, and factors from the domain of modern
ICT and the Internet can have an impact on the implementation of
franchising as a strategy of internationalization. In the final, the
results indicate the existence of differences in the size and character
of the impact of certain internal and external factors between the
franchise SMEs which implement franchising and franchise SMEs
which implement other strategies of internationalization.
After analyzing the obtained results, the relevant recommendations
are given in terms of raising awareness of SME owners about the
benefits of franchising as a strategy of internationalization and
promoting the franchising as a business concept. The practical
implications of the research are related to the recommendations for
greater institutional support for existing franchise SMEs and SMEs
that are planning to develop its franchise system in the future.
Authors Key words
Franšizing, mala i srednja preduzeća, strategije internacionalizacije
Authors Key words
franchising, small and medium enterprises, strategies of
internationalization
Classification
339.187.44:334.012.63/.64(043.3)
Subject
S 190
Type
Elektronska teza
Abstract (en)
The internationalization is an important strategy for small and
medium enterprises (SMEs) that want to expand their business in
foreign markets. Franchising, as a strategy of internationalization of
SMEs, is still insufficiently researched topic, especially in the
Republic of Serbia. Therefore, the main aim of the research is
ТНОntТПТМatТon oП tСО sТtuatТon anН opportunТtТОs Пor SMEs’
internationalization and the implementation of franchising as one of
the internationalization strategies.
After defining the theoretical framework, the empirical research was
conducted, with the aim of contributing to the understanding and
encouragement of franchising as the strategy of internationalization of
SMEs in the Republic of Serbia. The empirical verification of defined
hypothesis was performed by statistical analysis of primary data
collected through on-line questionnaires. The implementation period
of the field research was from May to July 2016. The research was
focused on franchise SMEs in the Republic of Serbia. The realization
of sample was 32 franchise SMEs. Hypothesis testing was conducted
using a set of statistical methods.
The research results indicate that franchise SMEs in the Republic of
Serbia implement franchising less frequent than other
internationalization strategies. In addition, the results show that
internal and external factors, and factors from the domain of modern
ICT and the Internet can have an impact on the implementation of
franchising as a strategy of internationalization. In the final, the
results indicate the existence of differences in the size and character
of the impact of certain internal and external factors between the
franchise SMEs which implement franchising and franchise SMEs
which implement other strategies of internationalization.
After analyzing the obtained results, the relevant recommendations
are given in terms of raising awareness of SME owners about the
benefits of franchising as a strategy of internationalization and
promoting the franchising as a business concept. The practical
implications of the research are related to the recommendations for
greater institutional support for existing franchise SMEs and SMEs
that are planning to develop its franchise system in the future.
“Data exchange” service offers individual users metadata transfer in several different formats. Citation formats are offered for transfers in texts as for the transfer into internet pages. Citation formats include permanent links that guarantee access to cited sources. For use are commonly structured metadata schemes : Dublin Core xml and ETUB-MS xml, local adaptation of international ETD-MS scheme intended for use in academic documents.